AJ’s Local Lawncare
Strategy, Rebranding, Website Design
Strategy
Mustard Pretzel partnered with another local business, AJ’s Local Lawn Care, to analyze, strategize, and implement a new marketing plan. The work focused mostly on identifying a customer base and the best ways to attract and attain those customers. Mustard Pretzel closely examined their competition’s marketing strategy and set forth a plan to make AJ’s stand out from that competition. Mustard Pretzel developed a plan to do some light rebranding/modernization of the logo, develop a new website that focused of lead generation, and laid out a plan to advertise through email, search, and video.
Website
The AJ’s Local Lawn Care website was reimagined to quickly showcase their background, previous work and invoke visitors to request a quote (lead generation).
Beyond the landing page, the site focused on the story of the owners and business, the specifics of the services they provide, and a larger showcase of their portfolio.
Rebranding
AJ’s Local Lawn Care was happy with their current name and logo so Mustard Pretzel focused more on branding beyond just a logo. Mustard Pretzel developed a design dictionary that included colors, typefaces, and design elements that could be used in email campaigns, direct mail, and on the website.
The Mustard Pretzel design dictionary was cognizant of a desire to change the name/expand the business in the future